Problems

Current status and challenges of loyalty systems

In today's society, the loyalty system has become a key element of the mutual reward mechanism for using various services. The loyalty market is becoming closely integrated into various life patterns through innovative service models such as 'Play to Earn' and 'Move to Earn', but these markets face a number of complex and fundamental problems.

First, more than 40% of the loyalty market is discarded as invalid, which means that the process of earning and redeeming points is not providing real value to users.

Second, the process of earning and redeeming points for using services is confusing and frustrating for users. They have to manage their points through many applications and platforms, which is a time-consuming and laborious task.

Third, users are limited in how they can utilize the points they earn on each platform, as they can often only be redeemed for specific services or products, limiting their ability to use their points in the way they want.

Fourth, data management through loyalty systems poses security and privacy risks. There is a risk that users' sensitive information may be exposed or mishandled in the process of managing points.

Key challenges to low-carbon living behavior

In this context, the current complexity of redeeming reward points earned for low-carbon living behaviors is a barrier that prevents users from sustaining low-carbon living behaviors. To address these issues, there is a need to consolidate point management, and to clearly understand and analyze the key issues that hinder user engagement in low-carbon living practices. The following are the main issues that hinder user engagement in low-carbon living practices.

First, lack of awareness and information: If users lack awareness and information about the severity of environmental issues and the impact of their personal behavior, they will not be able to choose sustainable low-carbon living practices.

Second, convenience and accessibility issues: If the choice of low-carbon living practices is not convenient or accessible, users are likely to choose alternatives with higher carbon emissions.

Third, economic barriers: If the cost of a product or service that enables low-carbon living practices is not competitive, cheaper non-sustainable alternatives will be preferred.

Fourth, lack of rewards and incentives: The lack of immediate and clear rewards for low-carbon behaviors makes it difficult to maintain low-carbon behaviors.

Points-based sustainable lifestyle solutions

To overcome these challenges, we need to educate and raise awareness of low-carbon living practices, improve the convenience and accessibility of low-carbon options, remove financial barriers, and provide clear rewards and incentives. This will help drive user engagement in low-carbon living practices and accelerate the transition to a sustainable future.

Using public transportation to practice low-carbon living is one of the most important environmental protection activities in society, and the motivation provided by the availability of points is also important. However, many users prefer to use private cars due to the lack of clear incentives to use public transportation, contributing to increased carbon emissions and traffic congestion. In addition, the points users earn for practicing low-carbon living are underutilized, and the complexity of the points system makes it difficult for users to change their lifestyles.

To address these issues, we need a platform that provides tangible rewards to users who practice low-carbon living and enables borderless payment and consumption by integrating various service points, including public transportation points. This will encourage the use of public transportation and contribute to environmental protection by providing benefits to users who enjoy a low-carbon lifestyle. According to the Seoul Love website, a passenger car emits 210 grams of carbon per kilometer traveled, while buses emit 27.7 grams and subways 1.53 grams, which are significantly lower. This highlights that the promotion of public transportation plays an important role in protecting a low-carbon environment.

Therefore, there is a need to encourage users to contribute to low-carbon living practices through the rewards they earn by using public transportation, while providing them with the opportunity to utilize the points they earn without border restrictions. By integrating various point markets to enable users to more efficiently utilize the benefits of low-carbon living practices, a circular structure should be established that enhances user satisfaction and motivation. By enabling users to access the benefits of low-carbon living practices without borders, they will be able to sustain a lifestyle that contributes to environmental protection.